In the ever-evolving world of cryptocurrency, where fortunes can rise and fall faster than a roller coaster, the Trump family has made a splash with their latest venture: a significant investment in Binance, one of the largest crypto exchanges globally.
This bold move is backed by a stablecoin called USD1, created by World Liberty Financial, which serves as the payment vehicle for their whopping $2 billion investment.
It’s like buying a luxury car with a brand-new credit card—only this credit card is still waiting for its first swipe on centralized exchanges.
The investment deal was sealed in March 2025, with the announcement made at the Token2049 Dubai conference by none other than Zach Witkoff, co-founder of World Liberty Financial, and Eric Trump.
The Trump family’s $2 billion Binance investment was unveiled at Token2049 Dubai by Zach Witkoff and Eric Trump.
Their selection of USD1 highlights a strategic focus on building trust among institutional investors, like a new kid on the block trying to impress the cool crowd. MGX’s $2 billion investment into Binance has set a high bar for future deals, demonstrating the potential of stablecoins in high-stakes transactions. Stablecoins, as digital assets designed to maintain consistent value, are increasingly recognized for their role in enhancing financial stability across various markets.
Former Treasury official Amias Gerety has even endorsed institutional stablecoins, giving them a stamp of approval that resonates well in the finance world.
However, the Trump family isn’t just stopping at Binance.
They’ve been in talks to acquire a stake in Binance.US, aiming to re-enter the U.S. market after negotiations that began in 2024.
Steve Witkoff, a Trump associate, is leading these discussions, while Binance’s CEO has been playing it cool, denying direct involvement but acknowledging ongoing corporate talks.
The market reacted swiftly, with BNB, Binance’s native token, surging 5% after news of the negotiations broke, crossing the $600 mark, thanks to investors interpreting the deal as a move to ease regulatory concerns.
This latest venture not only solidifies the Trump family’s footprint in the crypto world but also intertwines with the growing political landscape surrounding stablecoins.
As the House Republicans push forward with stablecoin legislation, the Trump family’s crypto initiatives might just be the ticket to a more compliant banking alternative, making waves in a sector ripe for institutional adoption.
